How we will deliver
Our approach
Our approach is built directly on the materials Zenex provided: the UX Research and Audit, and the Strategy 2030 document. Rather than making assumptions about what the site needs, we worked from what the evidence already shows. What is working, what is not, and what each of Zenex's five core audiences actually needs from the redesign. Each audience has a distinct content journey. Government officials need clear policy implications and evidence summaries, not academic abstracts. The redesigned IA will reflect that explicitly.
We will begin with a structured content and technical audit of the existing site, building on the findings of the independent UX report. This includes a full inventory of the Knowledge Hub content, existing taxonomy, metadata coverage, and navigation patterns. A technical scan will also be conducted to identify security and performance issues requiring remediation as part of the build.
Informed by the audit: The current Knowledge Hub uses broad, overlapping category labels and presents items sequentially with only a title and year visible. We will develop a refined taxonomy with multi-tagging support, allowing publications to be correctly cross-referenced across topics, audiences, and content types.
Five user journeys will be mapped — researcher, educator, donor, policymaker, and government official (DBE) — to ensure the IA reflects how each group navigates and discovers content. Government stakeholders will receive a distinct journey prioritising policy summaries, evidence briefs, and direct links to sector-level impact rather than academic abstracts.
On content migration: Veritech Digital will include a full metadata enrichment pass across all existing Knowledge Hub publications as part of this engagement, at no additional cost. This ensures the new filters, search, and taxonomy work at full capacity from day one rather than only for newly added content post-launch. Each publication will be reviewed and enriched with the new metadata fields: topic tags, audience tags, author, file type, and summary. The total scope will be confirmed during discovery once we have a full content count.
Content & technical audit
Revised sitemap
Taxonomy & metadata schema
5 user journey maps
Full metadata enrichment — all existing publications
Pre-launch content QA
With the IA confirmed, we will produce wireframes for all key pages: homepage, Knowledge Hub landing, publication detail page, About, Funding Approach, and the Grants section. Each wireframe will address the specific navigation and contextual discovery failures identified in both the independent UX audit and our pre-submission site assessment.
Informed by both audits: Users reported getting stuck on publication detail pages with no clear path back to filtered results. Every document page will include persistent breadcrumbs, a back-to-results link, and related content suggestions. The homepage hero will be redesigned with audience segmentation — a clear four-pathway selector for researchers, educators, government officials, and donors — replacing the current generic mission statement that gives first-time visitors no clear entry point. A primary CTA will be established per audience type, and a trust bar (NPO registration, founding year, partner logos, impact statistics) will be positioned below the navigation to address the credibility gap identified for institutional audiences.
A "Latest from Zenex" section will be designed for the homepage — three publication cards showing title, date, topic tag, and abstract — providing the recency and momentum signals currently absent from the site. Audience-specific contact forms will be wireframed for all four audience types, replacing the current generic contact architecture.
Wireframes — 8 key page types
Homepage audience segmentation
Audience-specific CTAs
Trust bar design
Latest from Zenex section
Audience-specific contact forms
Navigation & breadcrumb patterns
Interactive Figma prototype
Stakeholder review session
We will develop a refined visual design that builds on and preserves the existing Zenex brand. The established orange and purple colour palette, full-width photography, and visual identity all remain central to the redesign. What changes is the structure around them: stronger visual hierarchy, consistent component patterns, audience-specific entry points, and clear signposting throughout. A complete component library will be delivered covering all reusable elements, forming the foundation for both development and long-term content consistency. Before development begins, we will build an interactive Figma prototype of the approved designs so Zenex can review and sign off on the full experience before a single line of code is written.
Informed by the audit: Page-level UI patterns currently vary across the site, increasing cognitive load. A component library will standardise all repeating elements — publication cards, filter panels, CTA buttons, and navigation components — ensuring consistency across every page.
Full visual design
Component library
Responsive layout system
WCAG 2.1 AA compliance